Si TV has recruited the best talent for its "Take the Lead" campaign: Desperate Housewives' Eva Longoria and Comedy Central's Carlos Mencia appear in new public service announcements with positive role models for the next generation of Latino leaders.
"I embrace the opportunity to be able to give other Americans a platform and a voice", the South Texas-born Eva Longoria .
"I really heart the responsibility not only to represent my community, but to give back," she said, after telling her mother, her inspiration and older sister to attend her college.
"I'm happy, I want to be like my father," Mencia, who was born in Honduras, in its spot, also an interview with a person holding a mike Sí TV.
"I want to inspire the little white child in Oklahoma, as far as I inspires little Latino kid from Laredo, Texas," he adds. "I think when you work hard, and ask for your boat and you wait for opportunities to come and you take advantage of these opportunities, you will succeed. "
At the beginning of PSAs - available to www.sitv.com / prize headache - device, such as "Latino leaders today," CNN anchor Rick Sanchez, U.S. Senator Robert Menendez (D-NJ) and Los Angeles Mayor Antonio Villaraigosa.
The English-language network for young Latinos, is also the liaison Latino leaders of today with those of tomorrow, in a supporting role. The effort kicks off in California, with senators, business leaders and an antenna signed on as mentors. Six young "trainees" will be selected from applications SíTV.com.
As the campaign moves beyond California, 19 million homes Sí TV works with affiliates to mentors and mentees and co-brand of the PSA campaign, officials said.
"I embrace the opportunity to be able to give other Americans a platform and a voice", the South Texas-born Eva Longoria .
"I really heart the responsibility not only to represent my community, but to give back," she said, after telling her mother, her inspiration and older sister to attend her college.
"I'm happy, I want to be like my father," Mencia, who was born in Honduras, in its spot, also an interview with a person holding a mike Sí TV.
"I want to inspire the little white child in Oklahoma, as far as I inspires little Latino kid from Laredo, Texas," he adds. "I think when you work hard, and ask for your boat and you wait for opportunities to come and you take advantage of these opportunities, you will succeed. "
At the beginning of PSAs - available to www.sitv.com / prize headache - device, such as "Latino leaders today," CNN anchor Rick Sanchez, U.S. Senator Robert Menendez (D-NJ) and Los Angeles Mayor Antonio Villaraigosa.
The English-language network for young Latinos, is also the liaison Latino leaders of today with those of tomorrow, in a supporting role. The effort kicks off in California, with senators, business leaders and an antenna signed on as mentors. Six young "trainees" will be selected from applications SíTV.com.
As the campaign moves beyond California, 19 million homes Sí TV works with affiliates to mentors and mentees and co-brand of the PSA campaign, officials said.
